I appreciate this opportunity to tell you about myself.

First, on a personal note, I’m a former Manhattanite who took refuge in suburbia. I now live with my family in the scenic Lower Hudson Valley of New York.

Professionally, I have developed many interests over the years. Currently, Social media and search engine optimization are two of my passions.

The journey that led to my immersion in these areas began with my years of involvement in business research and analysis, during which I helped some of the largest U.S. companies achieve their growth and profitability goals.

Over the years, I developed an appreciation for marketing and an interest in computers and the Internet.

Then, as I related in Social Media One Bite at a Time, I discovered social media in 2006 and realized that it would dramatically enhance the usefulness of the Internet. I therefore made a decision to master social media and to see where that mastery would lead me.

Social Media and Web Marketing

Today, web marketing enables me to leverage my experience and help businesses realize the considerable marketing potential of the Internet.

In writing my nationally syndicated Online Social Networking blog, I strive to educate my readers on both the challenges and opportunities presented by social media.

I also provide individualized guidance to businesses through my consulting work, helping them craft a sound web and social media strategy -- essential for building a substantial web presence and attaining or retaining a leadership position.

To effectively execute a web marketing strategy requires competitive intelligence, appropriate social media and search engine optimization techniques, and the tracking of key performance indicators, including web analytics.

• Why Doesn't My Website Generate Sales? may help you improve your website, even if it is presently producing results.
• Social Media vs. Search Engine Optimization explores the synergy between social media and search engine optimization.
• Holistic Web Marketing identifies the many tasks that contribute to successful web marketing.

See my About Larry Brauner page for more details about my career and endorsements from present and former colleagues.