Magnetic Sponsoring by Mike Dillard: BOOK REVIEW

[LARRY - StoneColdMillionaire.com]

Mike Dillard is an MLM/Network Marketing expert and home-based business consultant. He is best known for his revolutionary products Magnetic Sponsoring, MLM Traffic Formula, PPC Domination, and Black Belt Recruiting. Mike’s materials and training have transformed the lives of thousands of home-based business owners by teaching a concept known as Attraction Marketing.

Most MLM/Network Marketing professionals struggle with generating quality leads to promote their opportunity, and this is due in large part to outdated techniques such as face-to-face prospecting, cold calling, and buying leads. Magnetic Sponsoring is considered by many to be the industry standard for solving this dilemma and for building a strong and profitable home-based business, especially an online home-based business.

By learning how to position yourself as a leader, Mike explains that the real magic to your success comes from you, the individual, developing into a leader that people are attracted to. It is this quality that is central to building a multi-million dollar empire in the home-based business industry. Once you can successfully transform in to what he terms an “Alpha leader,” you are capable of building your business to any level.

Magnetic Sponsoring will teach you how to:

1. Generate massive traffic by building an “army” of marketing systems aimed at the 6 categories of your true target market. These systems run 24/7 on auto-pilot and eliminate the need to ever prospect.

2. Build a marketing pipeline that attracts the time and attention of your prospects by providing information that is beneficial to them, as well as positions you as an Alpha leader and also promote a self-liquidating offer (SLO) for immediate cashflow.

3. Set up an order processing system that produces retail cash and creates retail customers 24/7

4. Select the right retail product to promote your opportunity or induce your customers to buy.

5. Position your home-based business for generating long-term residual income and strong leadership development.

As an introduction to the Magnetic Sponsoring book, Mike offers a free 7-Day Video Boot Camp on Attraction Marketing that explains the details of the system and exposes you to the brilliance of these concepts. The video series can be accessed here.

Larry Beacham
Diamond Cutter Marketing Group
StonecoldMillionaire.com
614-516-9906

[Troy Dooly]

Mike is a personal friend, and someone I respect. However, in reviewing your review, I would question a couple of statements.

1. Most MLM/Network Marketing professionals struggle with generating quality leads to promote their opportunity, and this is due in large part to outdated techniques such as face-to-face prospecting, cold calling, and buying leads.

MLM Professionals do not struggle with generating quality leads for themselves or their team. As amatter of fact the facts show that only 22.9% of sales are done via remote sales (11.4% Internet). So generating quality leads is not an issue. 70.4% is still done in the home! Mike's programs do have their place in creating a macro-marketing campaign, but at the same time so do MLM Leads, direct mail campaign, and any other marketing that works.

2. By learning how to position yourself as a leader, Mike explains that the real magic to your success comes from you, the individual, developing into a leader that people are attracted to. It is this quality that is central to building a multi-million dollar empire in the home-based business industry. Once you can successfully transform in to what he terms an “Alpha leader,” you are capable of building your business to any level.

Interesting,.. but not completely accurate. The most successful leaders in MLM happen to be Servant Leaders, and the majority of them are Beta Leaders (Females). It is true that some females are attracted to "alpha leaders, but most alpha leaders are attracted to "beta leaders" because they do not like competition.

I fully agree that Magnetic sponsoring can help launch a persons business if they use it correctly, and realize that the ultimate goal is to brand yourself as the expert, and not Mike.

Never Give Up,

Troy

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